Chief Executive Officer, Guangdong Newdermo Biotech Co., Ltd.
Doctoral Research, IPAG Business School, France, 2025
Ann Cai is Chief Executive Officer of Guangdong Newdermo Biotech Co., Ltd., specializing in product innovation, business management and international development in the home-use beauty and consumer wellness technology industries.
Her management experience encompasses research and development, manufacturing, brand building and cross-border business development. She has a particular interest in emerging technologies such as LED light therapy, electrical muscle stimulation (EMS) and artificial intelligence in personalized beauty and wellness products.
Through her leadership, Cai works to connect technological innovation with consumer needs, brand value and international market opportunities, supporting the company’s development toward innovation-led and brand-driven growth.
Her academic interests focus on sustainable consumption, green product innovation, consumer behavior and the role of artificial intelligence in enterprise innovation and customer value creation.
Her doctoral research examines how green product innovation influences consumers’ purchasing decisions and willingness to pay a premium for environmentally innovative products.
Cai’s doctoral research focuses on the relationship between green product innovation and consumer purchasing behavior. It investigates how environmentally oriented product innovation relates to purchase intentions and price premiums, connecting sustainability-oriented business strategies with consumer value perceptions.
The research reflects her professional interest in product development and brand differentiation, contributing to understanding how companies can translate innovation and sustainability initiatives into consumer value and market opportunities.