The Executive MBA @ UEMC is a practice-oriented university programme delivered in China by Universidad Europea Miguel de Cervantes (UEMC), in collaboration with CEIBA Business School.
Designed for experienced professionals, particularly mid- and senior-level managers, the programme helps participants broaden their management perspective, strengthen strategic decision-making and apply management concepts to complex organisational challenges.
Through case analysis, class discussions and exchange among participants from different professional backgrounds, the programme connects academic perspectives with practical business situations.
Today’s executives face increasingly complex managerial challenges. Identifying business opportunities, understanding international markets and making effective strategic decisions require a broad understanding of management and the ability to connect different organisational perspectives.
The EMBA provides participants with management frameworks and practical tools to address these challenges. Its learning approach emphasises case analysis, discussion and the exchange of professional experience.
Participants are encouraged to examine real-world business problems, challenge their assumptions and develop approaches that can generate measurable value for their organisations.
Understand the main perspectives and tools of general management
and develop the judgement needed to guide organisations.
Identify business opportunities in global markets and understand
the challenges of international business development.
Analyse business situations, evaluate alternatives and communicate
management plans and decisions effectively.
Develop a broad understanding of general management, leadership and international business through academic coursework, case discussions and practical learning activities.
Identify a relevant managerial or organisational challenge, develop a research focus and apply appropriate concepts and methods to investigate the issue and prepare the final thesis.
Present and defend the completed research thesis in accordance with UEMC’s academic requirements.
Upon completion of the programme, participants should be able to:
Business opportunities in global markets
General management perspectives and tools to executive leadership
Make executive decisions that create economic and social value
Complex business situations and evaluate strategic alternatives
Management plans and executive decisions effectively, orally and in writing
Exercise sound decision-making in changing and uncertain business environments
«The MBA provides promising executives with academic fundamentals in business and management. The program provides theoretical background for students to engage in case studies and projects with a higher level of analysis.»
A presentation by the program director: Professor Javier Alfonso Rodriguez Escobar. He explains how we designed the teaching for students to develop the essential aptitudes and values to incorporate successfully in the labour market.
Academic university partner
UEMC provides the academic framework for the Master de Formación Permanente in Executive MBA and awards the qualification to participants who successfully complete the programme’s academic requirements.
International program coordinator
CEIBA supports international programme coordination, participant development and cooperation between UEMC, learners and local education partners.
Qualification: The programme leads to a university-specific continuing-education qualification (Máster de Formación Permanente). It is distinct from an official Spanish university master’s degree (Máster Universitario).
Discover how graduates have applied psychological knowledge and developed new perspectives in their professional lives.
CEIBA collaborates with local education partners to facilitate access to the DBA and support participants across international locations.
CHINA · SHANGHAI
Local education partner
Hongding Education works with CEIBA to support the local promotion and coordination of the UEMC MBA in China.
The programme is delivered in China, with Chinese as the principal language of courses and learning materials. Contact CEIBA to confirm current teaching locations and available intakes.
Strengthen your strategic perspective and develop the capabilities to lead organisations in changing business environments.
Contact CEIBA to discuss your eligibility, programme arrangements and upcoming intakes.
Strengthen your management knowledge and develop the judgement to respond to business opportunities and organisational challenges.
Contact CEIBA to discuss your eligibility, programme arrangements and upcoming intakes.