MBA — Pan-European University

Develop the management capabilities to succeed in a changing global business environment

The International MBA delivered by Pan-European University in Prague in cooperation with CEIBA Business School is designed for entrepreneurs, managers and public-sector professionals seeking to strengthen their business and management capabilities.

The programme combines management foundations, international business, leadership, marketing, finance and innovation. It aims to help participants understand contemporary business challenges, develop innovative approaches to management and strengthen their capacity to lead organisations.

Through academic coursework, practical business applications and the analysis of management challenges, participants develop broader perspectives on organisations and the global business environment.

PROGRAMME AT A GLANCE
DURATION
18 months
QUALIFICATION
UEMC Máster de Formación Permanente
DELIVERY
Hybrid · China
LANGUAGE
Chinese

Management in an international business environment

Contemporary organisations operate in increasingly interconnected markets, where managers must combine strategic thinking, financial understanding, leadership and innovation.

The International MBA provides participants with a broad management perspective, connecting different business functions and examining the challenges of international business development.

The programme encourages participants to develop their innovative potential, strengthen their leadership capabilities and adopt progressive approaches to business management.

 

Key areas of learning

LEARNING AREA 01

Leadership and people management

Develop leadership capabilities, understand team dynamics and explore human resource management approaches that support organisational effectiveness.

LEARNING AREA 02

International business and global strategy

Examine international business environments, international management, global strategy, marketing and the legal dimensions of international business.

LEARNING AREA 03

Finance, innovation and responsible management

Develop financial understanding and explore entrepreneurship, innovation, sustainability, business ethics and applied management research.

A structured academic journey

01
Semesters 1–2

Academic foundations and applied learning

Build knowledge of psychological theories, methods and contemporary perspectives through academic coursework and practice-oriented learning activities.

02
Semester 3

Research and thesis development

Develop a research question, engage with relevant literature, apply appropriate methods and prepare a master’s thesis.

03
FINAL MILESTONE

Thesis defence

Present and defend the research thesis in accordance with the programme’s academic assessment requirements.

Learning outcomes

Upon completion of the programme, participants should be able to:

01

Apply

Management concepts and tools to contemporary organisational challenges

02

Lead

Teams and organisations through effective leadership and collaboration

03

Analyse

International business environments, markets and strategic opportunities

04

Evaluate

Financial information, business strategies and management alternatives

05

Innovate

Develop progressive approaches to entrepreneurship, innovation and responsible business

06

Investigate

Business and management challenges using appropriate research methods and communicate findings effectively

Required courses

International Business and Strategy

  • International Business Law

  • International Management

  • Global Strategy

  • International Marketing

  • Digital Marketing

Leadership and Organisational Development

  • Leadership in Management

  • Human Resources Management

  • Entrepreneurship and Innovation

  • Sustainability and Ethics

Finance and Research

  • Accounting and Finance

  • Research Methodology and Design

  • Thesis

Academic partnership

Academic university partner

IAE Angers – Université d'Angers

Pan-European University is the Czech academic partner in the International MBA cooperation with CEIBA Business School.

The university provides the academic framework and programme requirements for the MBA delivered through this international cooperation.

International program coordinator

CEIBA

CEIBA coordinates international programme delivery, supports participants and facilitates cooperation between Pan-European University and local education partners in China.

Qualification: The programme leads to a university-specific professional master degree. 

Student experiences

Discover how graduates have applied psychological knowledge and developed new perspectives in their professional lives.

Testimonials from our students from the master in psychology

Cheng Haihua

I am fully prepared to embark on my next business adventure with stronger strategic leadership, carrying forward the spirit of lifelong learning.

Huang Wendong

This thesis has helped me clarify my mission, to become a Buddhist businessman, manage effectively in five dimensions, and lead my team to achieve our mission.

Li Qingji

These courses not only broadened my managerial knowledge but also equipped me with powerful tools for tackling complex real-world challenges.

Ma Kun

Beyond professional development, the network and friendships formed at CEIBA have become an invaluable asset.

An international learning environment

CEIBA collaborates with local education partners to facilitate access to the DBA and support participants across international locations.

CHINA · SHANGHAI

IAE Angers – Université d'Angers

Local education partner

CEIBA cooperates with Asia-Pacific Economics and Management Research Institute to support the delivery of PEUNI’s MBA in China, including local programme coordination and participant services.

The programme is delivered in China, with Chinese as the principal teaching language. Contact CEIBA to confirm current teaching locations and available intakes.

Frequently Asked Questions

Is the MBA an accredited academic master's degree?

Pan-European University’s international MBA is a professional degree, not an accredited academic master’s degree.

How long does the programme take?

CEIBA delivers an 18-month programme comprising two semesters of coursework followed by a third semester dedicated to research, thesis writing and defence.

Where and how is the MBA delivered?

The International MBA is delivered in Chengdu through CEIBA’s cooperation with Pan-European University and local education partners.

What are the admission requirements?

Applicants are expected to hold a bachelor’s degree or an eligible Dazhuan qualification and demonstrate at least three years of management experience.

Candidates also participate in an admission interview to assess their motivation and the relevance of the programme to their professional objectives.

Who can apply?

The International MBA is designed for entrepreneurs, managers, business professionals and public-sector employees seeking to develop their management capabilities and broaden their international business perspective.

It is particularly relevant to professionals interested in leadership, international business development, strategic management, entrepreneurship and organisational innovation.

Applicants should hold a bachelor’s degree or an eligible Dazhuan qualification and have at least three years of management experience. Admission interviews are conducted to assess motivation and programme suitability.

Take the next step

Develop your management capabilities, strengthen your international business perspective and prepare to address contemporary organisational challenges.

Contact CEIBA to discuss eligibility, admission arrangements and upcoming MBA intakes.