Chief Realty Consultant, Hanlin (Beijing) Global Technology Company
DBA, IPAG Business School, France
Dr. Wonder Haibo Liu is an experienced business executive, entrepreneur and scholar-practitioner whose career spans the automotive, consumer electronics and real estate industries. He has held senior leadership positions, including director, vice president and president, within leading companies across these sectors.
He is also a serial entrepreneur who has participated in establishing ventures in technology, investment and consultancy. His professional experience combines strategic management, business development, branding and organizational transformation.
Alongside his business activities, Dr. Liu maintains an interest in academic research and management education. He reports contributions to research conferences, scholarly writing and university-level teaching and mentoring activities in China and internationally.
His doctoral research focuses on brand equity management within the real estate sector, connecting strategic branding with questions of organizational development and business management.
Liu’s DBA research examined brand equity management in the context of a medium-sized publicly listed real estate company. The project reflects his professional experience in the real estate industry and his broader interests in marketing, branding and corporate management.