Huang Miaojie 黄妙杰

Huang Miaojie 黄妙杰

Associate Researcher, CEIBA Research Center

Station Director & Chief Reporter, Shantou Correspondent Station, Guangdong Radio and Television
Senior Editor

DBA, IPAG Business School, 2021

Biography

Huang Miaojie is Station Director and Chief Reporter of the Shantou Correspondent Station at Guangdong Radio and Television and holds the professional title of Senior Editor. She has more than two decades of experience in television journalism, media production and communication, having worked across news production, broadcasting, channel promotion and regional reporting.

Her professional work includes the planning and production of major live broadcasts and multimedia projects, while her academic and professional interests span journalism, integrated media communication, city branding, cultural communication and media strategy. She also serves as an external postgraduate mentor at South China University of Technology and an entrepreneur mentor in the MBA Education Center at Shantou University.

Doctoral Research

Media transformation, place, culture and communication strategy.

Huang’s research and published work examine the transformation of journalism and media communication, with particular attention to integrated media, city branding, cultural heritage communication, television news production and strategic communication.

 

Research Interests

  • Media Convergence and Integrated Communication
  • City Branding and Place Communication
  • Journalism and News Production
  • Cultural Heritage Communication
  • Strategic Media Communication
  • Digital Media and Broadcasting

Selected Scholarly Work

  • Huang, M. (2025). Research on Integrated Brand Communication of Traditional Intangible Cultural Heritage: The Case of Guangzhou Xiao and Di Making Techniques. [Book]
  • Huang, M. (2023). “Promoting Protection through Communication and Communication through Branding: The Logic and Path of Intangible Cultural Heritage Brand Building.”
  • Huang, M. (2022). “New Directions for Shantou City Brand Building in the Context of Integrated Media Communication: A Practice-Based Exploration from the Shantou Correspondent Station of Guangdong Radio and Television.”
  • Huang, M. (2019). “Exploring Paths for City Brand Building Based on Intangible Cultural Heritage Resources: The Case of the Guangfu Temple Fair.”