Chairman, Guangzhou Dongda Stone Co., Ltd.
Vice President & Party Branch Secretary, Guangzhou Building Decoration Industry Association
DBA, IPAG Business School, 2025
Li Jun is an entrepreneur, industry association leader and researcher with extensive experience in the building-decoration and materials sectors. She is Chairman of Guangzhou Dongda Stone Co., Ltd. and serves as Vice President and Party Branch Secretary of the Guangzhou Building Decoration Industry Association.
Her professional career began in traditional stone decoration and subsequently expanded toward green new materials in response to the transition toward lower-carbon construction and sustainable industry development. She also serves as an expert with the Guangdong New Building Materials Alliance and is actively involved in promoting industry standards, organizational development and the green transformation of the construction and decoration sector.
The Impact of B2B Brand Value Consistency on Brand Trust: A Case Study of JT Green New Materials
Li’s doctoral research investigates the relationship between B2B brand-value consistency and brand trust through the case of a green new-materials company. The study connects industrial branding with relationship development and provides a practice-grounded perspective on how firms can build credibility and trust as they transition toward new products, technologies and more sustainable market propositions.