General Manager, Guangdong Suijian Construction Co., Ltd.
DBA, IPAG Business School, France, 2025
Ma You is a business executive, heritage conservation specialist and scholar-practitioner with extensive experience in architectural heritage preservation, historic building restoration and urban regeneration. He is General Manager of Guangdong Suijian Construction Co., Ltd. and a Senior Engineer in Construction Management and Responsible Engineer for Cultural Heritage Conservation Projects.
He also serves as Vice President of the Ancient Architecture Branch of the Guangdong Engineering Survey and Design Industry Association and holds professional responsibilities within the Guangzhou Architectural Heritage Conservation Association. He is a member of the expert pool of the Maoming Municipal Cultural Relics Bureau.
His professional and research interests focus on the adaptive reuse of historic buildings and commercial heritage spaces, particularly the challenge of reconciling cultural authenticity, contemporary consumer expectations and sustainable commercial development.
His doctoral research examines how traditional cultural attributes influence consumer perceptions and patronage intentions in heritage commercial spaces.
Ma’s doctoral research investigates the relationships between cultural heritage, consumer value and commercial revitalization. Drawing on the Stimulus–Organism–Response (S-O-R) framework and theories of perceived value and consumer impressions, the study examines how the cultural attributes of historic commercial streets influence consumer perceptions and behavioral intentions.
Using Liantang Village Commercial Street as its empirical setting, the research connects heritage preservation with contemporary commercial development and explores how traditional cultural resources can be transformed into meaningful consumer experiences.
The project contributes to understanding the balance between cultural continuity, adaptive innovation and the sustainable management of heritage commercial spaces.