SHI Nan, PhD

Visiting Professor

SHI Nan is a visiting professor from Shanghai University of International Business and Economics (SUIBE) who is in charge of CEIBA’s academic department of Supply Chain and Information Systems (SCIS). 


Professor SHI’s main research interest are the study of social commerce and network marketing. He hosts a research project sponsored by the National Science Foundation of China Youth Fund Project: “A Study of the Effect of Uncertainty Factors in Online Social Referral Incentive Systems” and participated to the national research project “Research on the Impact of Business Intelligence Technology Analysis Capability and Collective Alert on Multi-channel Retailer Service Innovation”.


  • PhD, Management Science & Engineering, Xi’an Jiaotong University, 2015
  • MA, Engineering Mechanics, Chang’an University, 2009
  • BSc, Information and Computing Science, Chang’an University, 2006


  • [1] Yili Hong, Paul A. Pavlou, Nan Shi, Kanliang Wang. On the Role of Fairness and Social Distance in Designing Effective Social Referral Systems. MIS Quarterly, 2017, 41(3):787-809.
  • [2] Nan Shi, Yi Ding, Kanliang Wang. Study of Factors Impacting the Success of Online Referral Program in the Context of Cloud Storage Service. China Journal of Information Systems, 2017,17:30-43
  • [3] Nan Shi, Kanliang Wang. Online consumer’s attachment mode in referral bonus program: An experimental study. Journal of Management Sciences in China, 2015, 18(5):9-19


Research in Information System90%
Quantitative methods70%
Lecture Skill100%