Founder & General Manager, Guangdong Weibing Technology Co., Ltd.
DBA, IPAG Business School, 2021
Guo Weibing is Founder and General Manager of Guangdong Weibing Technology Co., Ltd. and an external MBA mentor at South China University of Technology. Since establishing the business in 2016, Guo has developed an integrated model combining ceramic product sales, intellectual-property services, technology-finance consulting and engineering cost management.
Guo is also active in regional business and entrepreneurship communities, contributing to entrepreneurship activities, government–business dialogue and initiatives supporting regional innovation and entrepreneurial development.
International Market Entry Modes and Competitiveness of Chinese Ceramic Brands
Guo’s doctoral research examines how alternative international market-entry modes influence the development of Chinese ceramic-brand companies and explores how Chinese ceramic firms can strengthen their competitiveness in international markets.