The Master in Healthcare is designed for professionals who want to develop advanced managerial, strategic, and organizational capabilities for the healthcare sector and the wider health industry.
Healthcare organizations today face major challenges: digital transformation, rising service expectations, regulatory complexity, cost pressure, patient engagement, data governance, and the need for sustainable innovation. This program helps participants understand these challenges and develop practical solutions for hospitals, healthcare companies, public institutions, and health-related organizations.
Delivered in a hybrid format, the program combines academic foundations, managerial tools, and applied learning to support professionals who want to strengthen their capacity to manage, transform, and innovate in healthcare environments.
This program is delivered in partnership with the European University Miguel de Cervantes: https://www.uemc.es/titulos_propios/master-of-permanent-education-in-healthcare
The program offers an interdisciplinary approach to healthcare management, connecting strategy, economics, finance, operations, marketing, law, data governance, ethics, innovation, and leadership.
Participants will develop a global understanding of healthcare systems and learn how to make informed decisions in complex, regulated, and fast-changing environments. The program is especially relevant for professionals who want to move beyond technical expertise and develop a broader managerial perspective.
This program is designed for:
– healthcare professionals seeking managerial responsibilities;
– managers working in hospitals, clinics, health companies, pharmaceutical firms, medical technology firms, or health-related organizations;
– entrepreneurs and project leaders in the healthcare ecosystem;
– professionals from business, finance, law, marketing, operations, or data backgrounds who want to specialize in healthcare management;
– graduates with a university-level background who want to develop a career in healthcare organizations or the health industry.
The program combines lectures, case studies, applied assignments, group discussion, professional reflection, and project-based learning. The hybrid format allows participants to benefit from face-to-face interaction while also accessing online academic support when required.
The final project enables participants to apply the knowledge acquired during the program to a real managerial, organizational, or strategic issue in healthcare.
Assessment is based on continuous evaluation, including written assignments, oral presentations, case analyses, practical exercises, participation, and the final project. The objective is to evaluate not only knowledge acquisition, but also the participant’s ability to apply concepts to professional healthcare contexts.
CEIBA Business School cooperates with Shanghai Zhengjian Biotechnology to deliver this program in China, please contact us at: [email protected]