CESAR — Centre for Engaged Scholarship and Applied Research is a joint research initiative of CEIBA Business School (Hong Kong) and BIBS European Management Institute (Czech Republic).
CESAR’s Research Affiliates bring together doctoral graduates, experienced scholar-practitioners and established academics who contribute to collaborative inquiry, scholarly publication and knowledge exchange across disciplines, industries and international contexts.
The community includes Associate Researchers, who continue developing research beyond the doctorate, and Research Fellows, experienced academics and researchers who contribute to sustained scholarly collaboration, research development and international academic exchange.
Research does not end with the completion of a degree or remain confined to a single institution. Through CESAR, CEIBA Business School and BIBS European Management Institute provide a collaborative environment in which researchers can develop new research questions, collaborate across professional and academic settings, contribute to scholarly publications and initiate joint research projects.
Research Affiliates remain professionally active in their home institutions and organizations while contributing to CESAR’s international research community according to their expertise, interests and availability.
Associate Researcher
Founder & General Manager, Guangdong Weibing Technology Co., Ltd.
Research: International market entry · Brand internationalization · International competitiveness
Research Fellow
Senior Lecturer of Management Practice, University of Mines and Technology, Ghana
Research: Resource governance · Responsible investment · Corporate governance · Sustainability · Emerging markets
Associate Researcher
Chair, Guangzhou Fanghe Data Co., Ltd.
Research: Cross-border data flows · Data security · Data assets · Privacy-preserving computing
Associate Researcher
Director, Information Center, Institute of Future Industries, University of Electronic Science and Technology of China
Research: Technology commercialization · University–industry collaboration · AI-era entrepreneurship · Innovation management · Regional industry development
Associate Researcher
Station Director & Chief Reporter, Shantou Correspondent Station, Guangdong Radio and Television
Research: Media convergence · City branding · Cultural communication · Journalism and strategic communication
Associate Researcher
Founder & Managing Partner, Nyamekye and Partners, Accra
Research: Business continuity · Professional-service firms · Law firm management · Technology law · Development finance
Associate Researcher
Chairman, Shanghai Yunze Supply Chain Co., Ltd.
Research: AI-enabled supply chains · Chemical logistics · Supply chain resilience · Cross-border logistics · Chinese management philosophy
Associate Researcher
Founder, Super Mom Health Technology Co., Ltd.
Executive Dean, CAAC Maternal & Infant Research Institute
Research: Sustainable consumption · Intergenerational transmission · Consumer and community communication
Associate Researcher
Vice President & HR Director, Guangzhou Tinci Materials Technology Co., Ltd.
Research: Job rotation · Leadership development · Strategic capabilities · Organizational behavior · Talent management
Associate Researcher
Chairman, Guangzhou Dongda Stone Co., Ltd.
Research: B2B branding · Brand trust · Green new materials · Sustainable industry transformation
Associate Researcher
Teacher, School of Economics and Management, University of Electronic Science and Technology of China
Research: Organizational Behavior · Human Resource Management · Leadership · Learning Organizations
Associate Researcher
Director, AI Research Institute, Shenzhen Farben Information Technology Co., Ltd.
Research: AI & enterprise innovation · Innovation management · Knowledge engineering · AI applications
Associate Researcher
General Manager, Guangxi Zuolüe Brand Management Co., Ltd.
Research: SME branding · Startup brand strategy · Brand tools · Market development · Business portfolio strategy
Associate Researcher
Chairman, Guangzhou Zhuyi Space Construction Engineering Co., Ltd.
Research: Prefabricated construction · Construction industry development · Policy–market coordination · Industry innovation
Associate Researcher
Chairman, Zhongjian Investment Holding (Guangzhou) Group Co., Ltd.
Research: Strategic transformation · Enterprise upgrading · Value chain innovation · Technology innovation · Construction management
Associate Researcher
Chief Realty Consultant, Hanlin (Beijing) Global Technology Company
Research: Leadership & entrepreneurship · Brand equity · Organizational development · International business
Associate Researcher
General Manager, Guangdong Suijian Construction Co., Ltd.
Research: Cultural heritage management · Heritage-led urban regeneration · Dynamic cultural authenticity · Consumer value creation
Associate Researcher
CEO, Guangdong Newdermo Biotech Co., Ltd.
Research: Green product innovation · Sustainable consumption · Brand internationalization · AI-driven innovation
CEIBA’s research community brings together faculty, doctoral researchers and Research Affiliates around questions that matter to organizations and society.
Explore the CEIBA Research Center →
Research Fellow and Associate Researcher are academic affiliations with the CEIBA Research Center and do not imply employment by CEIBA Business School. Research Affiliates retain their primary academic, professional or organizational affiliations.