In the aftermath of Beijing Olympic Games in 2008, the Chinese government decided to boost the Chinese sports industry.
In October 2014, the Chinese State Council published a guideline (Number 46) to create the biggest sports industry in the world by the year 2025. The objective of this new policy is to develop a competitive sport industry worth 5 trillion RMB which includes substantial private capital. The target is also to ensure that a third of the Chinese population regularly participates in sports activities. It was the first time that the Chinese government officially recognized the economic value of the sport industry.
To facilitate the organization of commercial and mass sport events, the government encourages the setting up of sport leagues and improves the corporate structure of sport clubs. This gave rise to new market opportunities, such as the creation of new businesses, such as fitness clubs, stadium services, sport shows, training agencies and even athletic rehabilitation centers.
Furthermore, the guideline Number 46 supports the popularization of mass sports, such as soccer, basketball and volleyball. This is no secret that Chairman Xi is a big fan of soccer. The new policy particularly calls for the long-term development plan of soccer with the construction of 70,000 pitches for the training of up to 30 million kids in 20,000 new football academies. The Beijing Winter Olympics 2022 is also expected to bring rapid growth in the winter sport industry. Indeed, the sport industry also includes suppliers of equipment and athletic wears such as Nike and Adidas that are currently prospering in the Chinese market.
This rapidly growing industry generate many professional opportunities and promising careers for those who are well equipped with the conceptual knowledge, skills and know-how necessary to comprehend this dynamic market.
CEIBA business school created the Master in Sport Management in cooperation with UEMC to meet the demands of the sport industry. In this program, students will acquire specific knowledge and practical skills to develop their career in the highly competitive sport industry. The program contains a wide range of specialized modules that coaches the future managers and leaders to face the challenges of directing and managing sports companies in international environments.
Find out more about the Master in Sport Management at: https://www.ceiba-bs.com/master-in-sport-management/