In his pedagogical and research work, he focuses on HEI marketing, globalization in agriculture, diversity management, strategic marketing, and advertising. His most valuable monographs are
Appart from his scientific and academic inputs, Professor Cheben manages the strategic relationship between VSO and CEIBA to ensure a smooth delivery of the MBA program in foreign markets such as China.
He has been teaching a variety of marketing- related courses in Slovak and French at Faculty of Commerce of University of Economics in Bratislava, Slovakia for 10 years and also at Faculty of management of Comenius University, Slovakia for 8 years. For more than 3 years he has been teaching various marketing-related and managerial courses in Czech and English at Metropolitan University Prague and Private College of Economics in Znojmo.