This course details up-to-date concepts and tools to understand strategy-making processes in organizations: how to gather and analyze environmental information, develop organizational processes and structures, and enhance business leadership skills in order to build sustainable competitive advantages of enterprises.
General course objectives:
Understand competitive advantage
Identify different dimensions of the strategic process
Enhance Strategic Development abilities
Specific objectives:
Identify the importance of adapting organizational capacity to a changing environments to develop strategies and meet customers’ needs
Formulate Strategic Guidelines
Design Effective Strategies